Need Real Estate Leads?
With the marketing environment getting more and more complicated and competitive it can be confusing for realtors to identify the best strategies that yield quality real estate leads. If caution is not exercised, a realtor can spend their valuable advertising dollars in lead generation techniques that are obsolete and which will never bring in any worthwhile lead.
Presented here are lead generation ideas and information to help realtors narrow down their options when it comes to lead generation so that they can get the best value out of their advertising budget.
Increase your online presence with Zillow Premier
The first secret towards becoming a successful realtor is to have you deeply rooted among the local clientele. Zillow Premier Agent gives you the pleasure to increase your online presence as well as the local client reach. With this service, you can post your listings and advertise your services and completely dominate the realtors in your area. The end result of this is increased views of your listings and consequently an increase in your lead generation efforts.
Craigslist real estate leads generation
Are you looking for a free way to generate some solid real estate leads online? You should probably try posting your listings on Craigslist. The popularity of Craigslist makes it receive millions of views from people interested in different products and services. If you target the right categories with your real estate listings, you can get a constant flow of free and targeted leads from this giant listing website.
Consider the social media
The massive growth of social media has provided businesses and service providers with fertile grounds for getting clients and collect leads. As a realtor looking for real estate leads it wouldn’t be smart to avoid social media when trying to generate real estate leads as it’s free! Some of the social media sites have very big groups and communities that are specifically interested in real estate and it would be a prudent idea to target such groups and communities so that you can collect qualified leads from them as well as establish your brand and reputation through reviews and testimonials.
Real estate lead capture websites/software
In addition to using the large real estate directories to list your properties, you can also create real estate lead capture websites to supplement the directory listings. The beauty of having these websites is that you have more control over them compared to the directories and they can bring in highly qualified leads, especially if you get them to rank high in the search engines and establish your site with the search engines. The sites with lead capture software in place ask for visitor information/email addresses in return for personal search criteria being provided, once provided you have a lead that can be nurtured through email marketing and other means.
The other way you can use to get real estate leads is to use paid advertising. Paid advertising is usually the preferred methods for businesses who desire to have quality traffic in the shortest time possible and as realtor, you can also use this if you need faster results with your lead collection. For instance, you can use Facebook ads, Bing ads and Google ads to promote your listings and get the leads coming in fast and quick. PPC or pay per click means your only paying for the people that click through to your website, which compared with other mediums where you pay just to be there is an awesome way to decrease your advertising budget and receive laser targeted leads. It’s also a way to get to the first page of search engines while your page is in the process of ranking organically.
However, before you attempt paid advertising for getting real estate leads, be sure that you can do it correctly or use the services of an expert. Otherwise, your advertising budget might be gobbled up without ever seeing a single lead.